innovation, sustainability and global distribution

At The Klinsmann Partnership Ltd, we are committed to revolutionising the vaping and nicotine product industries through innovation, sustainability, and global distribution. We own and operate some of the leading brands in these industries, focusing on delivering high-quality, responsibly sourced products to consumers worldwide. Our portfolio includes Bar Juice 5000 Nicotine Salt E-Liquid, a game-changing product, and SNÜ Nicotine Pouches, our latest entrant into the nicotine pouch space.

With a global distribution network and an emphasis on product innovation, The Klinsmann Partnership is at the forefront of industry change. Our commitment to sustainability and people-first culture drives our success in a rapidly evolving market.

Our Brands

We are proud to own and operate a range of successful brands that lead the way in product innovation and sustainability.

Love Vaping
An online retail destination with a vast selection of products from the UK, USA, and beyond, and a major focus on SEO for product rankings.
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Bar Juice
A groundbreaking nicotine salt e-liquid brand that set a new standard for shelf display while offering a more sustainable solution for use with refillable pod devices.
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SNU Nicotine Pouches
Born in Sweden. Our innovative, discreet nicotine pouch brand, distributed both nationally and internationally. Leveraging the global networks we’ve built over our long tenure in the industry.
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One Pound Juice
A value-driven e-liquid brand that gained widespread recognition through its viral TikTok campaign, amassing millions of views and cultivating a loyal base of hundreds of happy, repeat customers.
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PRODUCT DEVELOPMENT
PEOPLE FIRST
MARKETING
DISTRIBUTION
E-COMMERCE
DIGITAL MEDIA
PRODUCT DEVELOPMENT
PEOPLE FIRST
MARKETING
DISTRIBUTION
E-COMMERCE
DIGITAL MEDIA

BAR JUICE

Offering a more sustainable and affordable alternative to disposable devices.

SNÜ Nicotine Pouches

SNÜ represents our commitment to innovation in the nicotine market.

One Pound Juice

Winning a dedicated following through affordable pricing and engaging marketing.

Turning into reality driving innovation sustainability and impactful marketing  across global markets 

The Klinsmann Partnership Ltd turns bold ideas into reality by fostering a people-first culture and constantly striving for innovation. Across its portfolio of brands, from Bar Juice 5000 Nicotine Salt E-Liquid to SNÜ Nicotine Pouches, Klinsmann focuses on creating sustainable, high-quality products that cater to modern consumer needs. Each brand reflects the company’s commitment to reducing environmental impact, particularly by offering refillable and reusable alternatives to disposable vaping devices, as seen with Bar Juice.

At the heart of Klinsmann’s success is its people-first approach—the company prioritizes employee growth and creativity, ensuring that each team member contributes to the broader goals of innovation and sustainability. This culture, combined with a global distribution network, allows Klinsmann to drive impactful marketing campaigns and bring its dream ideas to life, continuously leading the way in both product development and global brand promotion.

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Our awards

The Klinsmann Partnership is proud to be the driving force behind some of the vaping industry’s most celebrated brands. Our commitment to innovation and excellence has resulted in multiple industry accolades, underscoring our role as leaders in the market. The success of Bar Juice 5000 Nicotine Salt E-Liquid, our flagship brand, is a testament to our dedication to quality and sustainability.

At the prestigious Vapouround Awards in May 2023, Bar Juice was honored as Best Newcomer, a recognition of our ability to disrupt the market with unique, refillable e-liquid products. Following this, our range of flavors earned critical acclaim, with Bar Juice winning Best Fruit at the World Vape Show in June 2023 and Best Dessert at The Vaper Expo in October 2023. In addition to product accolades, The Klinsmann Partnership Ltd was recognized for its outstanding presence and engagement at industry events, winning Best Expo Stand at The Vaper Expo in May 2024. These achievements reflect our unwavering commitment to creating innovative, market-leading products and experiences that set new industry standards.

Together we create

We employ a collaborative approach to innovation and success. We believe in the power of partnerships—whether with our team, supply chain distributors, or retailers—to bring award-winning, consumer-loved products to market. By working together, we turn ideas into reality, driving growth and shaping the future of vaping and nicotine products.

Collaborative Innovation
Collaborative Innovation
By leveraging the collective expertise of our teams, distributors and partners, we bring groundbreaking products to market, setting industry trends and exceeding consumer expectations.
Strength in Partnerships
Strength in Partnerships
Our success is built on strong partnerships across the supply chain. We work hand-in-hand with trusted partners to ensure consistent quality, availability, and customer satisfaction at every stage.
Driving Growth Together
Driving Growth Together
We believe in shared success. By fostering relationships with our distributors and retailers, we collectively drive business growth. Together, we expand the reach of our award-winning products.
Shaping the Future
Shaping the Future
Through collaboration and innovation, we aim to lead the way in sustainable, high-quality nicotine products, influencing positive change in the industry and beyond.
Want to take part in shaping the future of vaping?

Join us and make an impact today!